THE BRIEF: A series of apparel leading up to and through the album rollout for Lord Huron’s 5th Studio album, The Cosmic Selector Vol. 1. The series features cohesive elements graphically and thematically, fitting into the mysterious and strange universe that the band is known for.

THE IDEA:  The central concept is two eyes overlapping, reversed, and flipped, with a reflecting star. An eye for the present, and eye for the past, and an overlapping third eye to see who-know-what.

The main graphic was inspired by the imagery of the Cosmic Selector, a jukebox that exists in the Lord Huron lore. Of the deisigns in this collaboration, this has the most accurate representation of the jukebox itself. We find it floating at sea; the album cover has it similarly “out of place” in a forest … or maybe they are just where it’s supposed to be. This is a tour exclusive and is limited in quantity.

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